Jay Peak Sale
- Thread starter jamesdeluxe
- Start date
icelanticskier
New member
HMMM,
i can see the new bowling alley's and chondolas now, maybe it'll snow even more now.
rog
i can see the new bowling alley's and chondolas now, maybe it'll snow even more now.
rog
I think this will probably be a good move as a kid I skied at Jay prior to MSSI purchasing the place and now it’s being sold to the guys that have been running the place for years. MSSI judging by their Laurentian areas were hardly out there to preserve the wild aspect of skiing. True, Jaypeak has become more commercial and is not a MRG but on the other hand it hasn’t become a Tremblant or Killington.
From what I read on FTO, Jay is somewhat like MRG from a skier's perspective. Quality is highly dependent upon recent natural snow.
But Anthony is undoubtedly referring to MRG's rather unique vibe, deriving from its history and Co-op ownership.
But Anthony is undoubtedly referring to MRG's rather unique vibe, deriving from its history and Co-op ownership.
Under MSSI Jay has carved out a very strong awareness in the Canadian market with very good season pass tie-ins with MSSI that we've used in the past. WIth new US ownership I will be interested to see if the marketing shifts more to the US and what they will do with the season passes. They also have competed strongly as a value destination, whereas more slopeside development often signals a move to try for higher margins.
Spensar":1y78iwyp said:
There are realities to deal with. With the largest population of skiers 90 minutes away in Montreal, vs. 3.75 hours (but perceived to be much further, and passing the rest of New England) from Boston and light years away from NYC I suspect that Jay will have to maintain a Canadian focus in its marketing efforts.
Patrick
Well-known member
Admin":1vbgzk4t said:
Spoken like a true geographer. :wink:
Admin is 100% correct. Jay has always seen it's market north of the border and aimed specifically at Montreal. This was the case in the MSSI days, but also prior to that period in the 70s. Jay Peak used to be grouped with the other ski area in the Eastern Townships for marketing purposes. The grouping was called "Ski dans l'Est" (Ski the East - ie. Townships) and included Jay, Sutton, Owl's Head, Orford, Bromont and Glen. They all had a common purpose at that time, it was to sale the merit of skiing in Townships versus the competition in the Laurentians.
Canadian marketing will always be crucial because of location. With MSSI I could buy a cheap season passes at Edelweiss near Ottawa and get 50% lift tickets at Jay, which saved us a ton skiing at peak season. MSSI also promoted Jay strongly in its 7 other properties, basically using them as feeder locations as they were all junior to it in size and experience. It will be interesting to see if they retain the multi-property tie-ins, or will they need to make some moves to compensate.
This could make an interesting biz. school marketing case.
This could make an interesting biz. school marketing case.
The ever loquacious Steve is answering questions about Jay's plans for the future on Alpine Zone.