I'd like to see the ban lifted.
I don't think Taos's issue is an economic one. The-which-is-more-profitable explination, inviting snowboarders or caterring to the ski only crowd doesn't explain why they've refused to change over the past few years.
In the 94-95 season they had about 370K skier visits per year. In the 01-02 season they had about 200K skier visits. The spanning years of 96-97/97-98/98-99 each had between 250K and 300K skiers. After that it drops down to the 01-02 years value of 200K. Now I'm guessing Taos's management is fully aware of their drop in 'Market share' over the years. Their skier numbers have been almost cut in half over 7 years. It would be incredibly niave to think they haven't noticed this change. I'm guessing they explain these numbers away by stating they've had poor snow years, and when they had good snow years the numbers went up, like the 97-98 year. While true, the numbers still didn't go up so much that you'd think it was *just* a factor of snow quanitity. It's obvious that by not allowing boarders they're losing not only the 1/3 of snow users whom board, but the families with kids whom board as well.
So why not just Do The Right Thing and allow boarders?
My *guess* is that (In no particular order):
a) No one wants to touch the huge legacy of Ernie. Whether it was Ernie that 'decreed' the ban or not, people have come to associate that ban with him and to lift the ban would come across as trashing his legacy. Nothing anyone wants to do...on either side of the fence I'm guessing.
b) They also claim it's 'what their customers want'. Now that obviously doesn't include their possible boarding customers, or even families that think about going there until they find out about the ban and littile johnnie/susy boards so the family goes to XXXX instead. Personally I like a company that is loyal to it's customers, and doesn't sell out. But knowing that the Taos area economy is one of the worst in the US, some more business would go over well there. And it's not like allowing boarders would instantly turn Taos into Squallyworld or Asspen.
c) Pride. They're a prideful family. And they should be. Gotta love a ski area still owned by the founding family, especially in this day and age of mega-ski resorts. While they might know they would make more money by allowing boardres, they're not in it for the money. They want to provide a quiet, 'traditional', ski area with out the glitz. They don't need the money and enjoy providing their customers with a 'haven' from the mass market driven resorts. While that's all nice and everything it ignores their contract with the Forest Service to use the area for it's utmost profit potential. Or maybe I should say that the local forest service ignores this clause since they haven't called them on it when their special use permit is up each year, and if anything have come out saying that the ban is OK since it's a seperate-but-equal issue. Boarders can always just go to Angel Fire an hour away, or Wolf Creek, CO. Now anyone that's has ridden in NM knows Angel Fire is *nothing* like Taos so the whole seperate but equal rationalization is just that, a rationalization by the local old boys network in the FS down there. They're essentially running a private little ski resort, on public land, with the local Forest Services approval.
d) Change. Like most people/organizations, they fear change. They've aligned their identity so much with the board-ban that to change would leave them without an identity. Personally I find this to be the worst/sadest excuse. To me it seems that Taos has some weird inferiority complex and is afraid to compete on an 'even' basis. Why don't they market their incredible terrain? Dry snow? Cool Vibe? Why do they use a marketing idea based on hate/division when then can differentiate themselves from every other McSkiResort by way of their uniqueness, rather then some artificial, contrived thing such as the snowboard ban? Why can't they see all the boarders clamouring to get in as potential customers rather then barbarians at the gate? Do they still think boarding is a fad and it'll go away soon? Is it all just a bad dream that they'll suddenly wake up from?
Mostly I think they're not pressed to change beyond the usual pleabians that 'whine' about it (such as myself). They enjoy the free press of people whining about the ban since they feel it just tells people whom that sort of thing might appeal to that they exist. And we're all kidding our selves if we think that the ban isn't an appealing product to a certain segment of the skier population. It also seems to me that they are the big dog in the Taos economic circle. That other business's are some what afraid to stand up to them and come out as saying the ban hurts their business. I know some businesses have started doing it (Fetchin Inn), and have even formed a coalition to investigate the business impacts of the ban. Not sure what ever became of that though.
So in closing, while I think that Taos, of the areas still with bans, is the most hurtful to boarders, I also think they are the more complex with their issues of having/lifting the ban. What ever that means.
Hope folks are enjoying their seasons.
Free Taos.