Berkshire, UK – At only 15, Parker Liautaud hopes to inspire a new generation of environmental awareness by attempting to become the youngest person to ski to the North Pole.nLiautaud, who has joint United States and French citizenship and goes to school in the United Kingdom, will spend eight to ten days on the polar ice in April with Arctic adventurer Doug Stoup. Liautaud hopes his expedition will help launch a new global digital network of environmentally aware young people by reporting on his progress online through his Facebook Fan Page “The Last Degree” and his Twitter handle @parkerliautaud. Young people following Liautaud’s progress on Facebook will be asked to share their ideas on how to improve the environment and increase awareness, with the best thoughts and videos being submitted to the delegates at the next United Nations environment conference scheduled for May 2010 in Germany.

“The aim of the trip is to reach young people in a relevant way, particularly by communicating about the expedition via social media,” Liautaud explains.

“Parker is a real inspiration. He has been working hard preparing for his trip and we are looking forward to learning from his experience and seeing how it inspires action in young people,” says Beth Comstock, chief marketing officer at expedition sponsor General Electric in Fairfield, Conn. “At GE, we’re focused on finding solutions to tough challenges that require creativity and collective action. We’re happy to partner with Parker to inspire a dialogue that will help lead to change.”