Broomfield, CO – Vail Resorts, Inc. this week announced that the company has acquired Mountain News Corporation (MNC), which operates the online snow sports portal, OnTheSnow.com. Terms of the acquisition were not disclosed.nFollowing the acquisition, Chad Dyer will remain with MNC, continuing to oversee the operations as global managing director. Craig Altschul will continue as global editor-in-chief of the website. After a 30-year career with MNC, Publisher Rob Brown will be retiring from his position, but will be assisting Vail Resorts and MNC through the transition.
“Mountain News Corporation has a long and rich tradition in the snow sports media business with a dominant share in snow sports web traffic through OnTheSnow.com. Our acquisition of MNC is a reflection of our commitment to the importance of emerging digital mediums for the entire snow sports industry and our desire for the industry to be a leader in that effort,” said Rob Katz, chairman and chief executive officer of Vail Resorts. “We intend to invest in the development of new content and digital applications, building on the great strength and talent of everyone at MNC.”
Mountain News Corporation is based in Orinda, Calif., where its offices and staff will remain. The operations of MNC, including editorial content, will be maintained separate and independent from Vail Resorts’ five ski resorts and lodging and real estate businesses.