Alta, UT – Up to now, Alta Vacations has operated out of a tiny office in the Utah ski resort’s administration building. On Tuesday, Alta officials announced a new partnership with VacationRoost to outsource its central reservations service.nThe move will displace one full-time and one part-time position at Alta.

“Our goal is to help our guests plan their uniquely tailored visit to Alta and the Little Cottonwood Canyon area,” said Connie Marshall, Director of Marketing & Public Relations at Alta. “We are excited about partnering with VacationRoost to provide this important service to our guests. Their strong technology platform and experienced customer service agents will allow us to deliver this world-class service.”

The partnership between Alta and VacationRoost will provide guests with one-stop vacation planning services, including the ability to book lodging, lift tickets, equipment rentals, rental cars, ground transfers and airfare. Guests will be able to book these services online or with the assistance of a local customer service agent seven days a week. VacationRoost provides similar services for 80 ski and beach destinations.

“We are very proud of the opportunity to work with such an iconic brand in the ski industry as Alta,” said Julian Castelli, CEO of VacationRoost, based nearby in Salt Lake City. “For decades, skiers have known about the fantastic terrain and experience they offer, and have done the leg work required to book their vacations to Alta. Our goal is to make that experience easier and more accessible to a broader audience so more skiers can enjoy the truly unique experience that is Alta.”

The new Alta Vacations program officially launches today.