Burlington, VT – Burton Snowboards has teamed up with music lifestyle brand Marley & Co. to create a limited edition snowboard, available starting this month. Called the Whammy Bar Marley, the board is part of Burton’s Restricted collection, a special assortment of outerwear and hardgoods that can only be found at select authorized retailers.nKey features of the new Whammy Bar Marley board include a simulated wood-grain topsheet layered with a series of classic photos from the late reggae legend Bob Marley’s family archives. The /images reflect his love for family, music and life. In addition, the base of the board features a graphic showcasing the traditional Lion of Judah integrated with the colors of the Rasta flag and Burton branding.
“It was a natural fit to work with Burton on the Bob Marley snowboard collection,” says Rohan Marley. “Like my father, they are pioneers in their field and celebrate life’s endless possibilities.”
“Snowboarders around the world are some of Bob Marley’s most dedicated fans,” added Greg Dacyshyn, Chief Creative Officer at Burton Snowboards. “So we were honored to work with Marley & Co. on this project. With the help of the Marley family, we chose iconic /images from Bob Marley’s life for the board graphic, to pay tribute to his legacy, music and lifestyle. The history and heritage of both Burton and Bob Marley definitely come to life in this board.”
Burton’s Whammy Bar Marley is a new all-mountain snowboard for the 2010-11 season. It is available in four sizes and retails for $399.95.