Vancouver (BC), Canada – In the wake of hosting the 2010 Winter Olympic Games, the Canadian Tourism Commission (CTC) is launching a six-country tourism marketing campaign to entice travelers to pack their boards and boots to ski and ride in Canada.nCanada’s national tourism marketer is partnering with ski resorts, provincial marketing organizations, tour operators and resorts from Alberta, British Columbia and Quebec, to make the most of the 2010 Olympic afterglow.

Social media ski clips, web ski packages, and in-country promotions are all designed to concurrently pique the interest of skiers and boarders. The campaign will run in six key markets: the United Kingdom, United States, Brazil, Australia, Mexico and Germany.

“CTC’s new business model is built to launch global campaigns and have a greater impact with consumers through social media and high tech channels,” says Charlie McKee, CTC Vice President, International. “Through this global campaign, we’re leveraging the afterglow of the 2010 Winter Games to highlight Canada’s world class ski resorts.

“The 2010 Winter Games showed the world some of the most exciting places to tour and ski in Canada,” adds McKee. “So when you’re in line this winter, waiting to get on the next gondola or lift, and someone says ‘G’day!’ – I hope you’ll give them a warm welcome. They might have traveled a fair distance to enjoy what we have at our backdoor.”