Tourism Sun Peaks Up for Canadian National Tourism Award

Sun Peaks (BC), Canada – Tourism Sun Peaks (TSP) has been selected as a finalist in the National Awards for Tourism Excellence, presented by the Tourism Industry Association of Canada (TIAC). TSP’s “I want to be the Snow Bum” campaign from last October is one of three finalists for the WestJet Online Marketing Campaign of the Year Award.nThe Snow Bum campaign was designed to generate both public and media awareness about Sun Peaks as a world class ski destination, leading into winter 2009-10. Thanks to strategic targeting through organic Facebook and Twitter buzz, plus editorial pitches to key media publications, the campaign, and ultimately the resort, garnered significant interest around the world.

A record number of nominations were received for the 2010 National Tourism Awards and TSP President Christopher Nicolson says they are honored to be recognized as a finalist.

“This selection is a credit to the team at Sun Peaks as the promotion included the engagement of an entire community of businesses,” says Nicolson. “Snow Bum is an example of a carefully planned strategy exceeding expectations. We not only achieved our awareness goal, but were able to produce social media content with help from our enthusiastic and genuine winner, Thiago Lucena, from Brazil.”

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The National Awards for Tourism Excellence, presented by The Toronto Star, will be presented at a gala dinner in Gatineau, Quebec on Nov. 2 as part of The Tourism Summit, TIAC’s annual national tourism policy conference.

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