McLean, VA – SnowSports Industries America (SIA) this week the winners of the 2010 SIA U.S. SnowSports Regional Rep of the Year Award. Now in its fifth year, this award recognizes sales reps in the ski and snowboard industry who have successfully cultivated and furthered relationships with the retailer to increase sales of snow sports products.nVoting for the regional rep award began in August when surveys were sent to nearly 10,000 U.S. retailers. SIA received more than 800 nominations for this accolade from snow sports retailers in the industry nationwide. Within seven regions, retailers were asked to vote for the rep they felt most deserving. Nomination criteria focused on five main components including relationships with retail shops, communication with retailers, proactively helping stores manage inventory, conducting shop clinics and timely response to retail shops’ calls and emails.
The 2010 Rep of the Year Awards will be given out during the 2011 SIA Snow Show in Denver, Colo., at the Annual Awards Ceremony on Friday, Jan. 28. Each winner will receive an award to recognize their commitment to the industry, as well as a one year SIA Rep Membership and $150 American Express Gift Card.
The 2010 winners are:
- Northeast (ME/ VT/ NH/ MA/ RI/ CT) – Rob McLelland – Ride Snowboards, POW Gloves, CiLLA
- Atlantic (NY/ PA/ NJ/ DE/ MD) – John Esterbrook – Atomic Alpine, Nordic & Snowboard; Hestra Gloves, Sun Valley Ski Tools, Carrera Helmets & Goggles
- Eastern Lakes (MI/ OH/ IN) – Tim Parker – Rossignol Alpine, Nordic, Snowboard & Apparel; Montana Sport North America, Inno Advanced Car Racks
- South (WV/ VA/ KY/ TN/ NC/ SC/ GA/ AL/ MS/ FL/ AR/ LA) – Brad Decker – Nordica, Tecnica, Blizzard, Helly Hansen, Never Summer Industries
- Midwest (ND/ MN/ WI/ SD/ IA/ IL/ NE/ MO/ KS/ OK) –
Tom Blair – Atomic, Descente, Ripzone, Leki, Neve, Zero, Extreme Optiks, Zeal Goggles - Rockies (WY/ UT/ CO/ NM/ TX) – Danny Barone – Smith Optics, Suncloud Polarized Optics
- Northwest (WA/ OR/ ID/ MT/ AK) – Mike Walker – Giro, Under Armour Mountain Products, Easton Bell Sports Cycling, LOOK Cycle USA, Bamboo Bottle
- Northern CA – Tom Newhard – Wigwam Mills, Inc., Smith Optics, Olukai, Terramar Sports, Sunbelt, Global Surf Industries
- West (Southern CA/NV/ AZ/ HI) – Mike Day – Scott Sports