Ellicottville, NY – Even though ski season has yet to begin in western New York, organizers of the 7th Annual Holiday Valley Beer and Wine Festival expect over 2,000 people to gather in the ski resort’s Yodeler Lodge this Saturday.nHoliday Valley, the Ellicottville Brewing Company and Southern Tier Brewing Company will host this event where over 30 local, U.S. and international craft brewers, plus wineries from New York and Southern Ontario, will pour samples of their products for beer and wine enthusiasts from 3:30 to 7:30 p.m.

New this year is a $100 VIP pass which entitles the bearer to a two-hour exclusive beer tasting adventure with rare and specialty top U.S. craft brews and Belgian beers. This will take place in the Brewer’s Loft at the Yodeler Lodge and will be accompanied by a selection of special hors d’oeuvres paired with the beer offerings. VIP passes are available for purchase at the Ellicottville Brewing Company.

A special Beer Tasting Dinner on Friday night will feature a German Oktoberfest Brew House meal and beers to complement the food. Tickets cost $50 per person and reservations may be made by calling (716) 699-2010.

Advance tickets to the festival cost $40 and are available at Holiday Valley, the Ellicottville Brewing Company, Wegman’s and Consumers Beverage, or online at www.holidayvalley.com.