Clarkston, MI – The Michigan Snowsports Industries Association (MSIA) has produced a card that allows the holder to ski or snowboard 29 different Michigan ski areas this winter for just $189. Called the MSIA White Gold Card, purchasers are entitled to ski one time at each of the participating ski areas during the 2010-11 ski season. Also included is one free ski edge sharpening and wax valid at over 40 participating MSIA ski retailers.n”The White Gold Card is an exceptional value,” says Steve Kershner, chairman of the MSIA and director of skiing for Shanty Creek Resorts in Bellaire. “If you paid for a lift ticket at each of these ski areas and brought your skis in for a tune-up, you would be spending over $960.”

The card is valid for the entire ski season, except for Dec. 24, 2010 through Jan. 2, 2011. The cards are non-refundable and non-transferable.

MSIA developed the White Gold Card as a fundraising endeavor and limits its production to 400 cards. “We’ve found from past years’ sales that they go quickly,” says Kershner. He suggests that anyone interested in purchasing a card should do so as soon as possible.

To add a little excitement, MSIA has also created a challenge for White Gold Card participants. “The first person to use the White Gold Card at all 29 Michigan ski areas will win a card for the 2011-12 ski season,” Kershner announced. He added that MSIA is hosting the challenge to encourage skiers to try all the slopes in Michigan.

Participating ski areas include: Alpine Valley in White Lake; Apple Mountain in Freeland; Big Powderhorn Mountain of Bessemer; Bittersweet in Otsego; Blackjack Resort in Bessemer; Boyne Highlands in Harbor Springs; Boyne Mountain in Boyne Falls; Caberfae Peaks in Cadillac; Cannonsburg Ski Area in Cannonsburg; Cross-Country Ski Headquarters in Roscommon; Crystal Mountain in Thompsonville; Hanson Hills in Grayling; Indianhead Mountain in Wakefield; Marquette Mountain in Marquette; Mont Ripley in Houghton; Mt. Bohemia in the Keweenaw Peninsula; Mt. Brighton in Brighton; Mt. Holly in Holly; Mt Zion in Ironwood; Norway Mountain in Norway; Nubs Nob in Harbor Springs; Pine Knob in Clarkston; Pine Mountain in Iron Mountain; Shanty Creek in Bellaire; Snow Snake in Harrison; Swiss Valley Ski Area in Jones; The Homestead in Glen Arbor; Timber Ridge Ski Area in Gobles; and Treetops Resort in Gaylord.

The White Gold Cards are available at ski shops across the state and can also be purchased online at www.goskimichigan.com.