Telluride, CO – mar-ket-ing \mär-kə-tiŋ\ – the process or technique of promoting, selling, and distributing a product or service.

Businesses spend countless hours and resources developing annual marketing campaigns to appeal to customers and drive products. But what interests guests can be different from what a business perceives. So, how does a business get the inside line on customer perception and maximize its marketing appeal? Telluride Ski Resort is taking it directly to skiers and snowboarders this year to find out.

The resort has created a survey asking the public to become a part of the marketing team for the Colorado ski and snowboard resort’s 2011-12 ad campaign. Participants will view a compilation of ads targeted to different demographics with different images, styles and text. Results will be analyzed from the specific feedback and the ads adjusted accordingly – and the public will be able to see the results of their opinions in their favorite publications and online this winter season.

“We all look at piles of data, current trends, and past performance when developing our annual campaigns, but the effectiveness of the resulting advertising creative is an intangible until it hits the market,” said Matt Skinner, Vice President of Sales and Marketing for Telluride Ski & Golf. “What better way to create an effective and appealing campaign than to have the public help in its development?”

Telluride Ski & Golf is inviting everyone to become a part of the team, and to help the resort’s marketing department become even better at listening to the customer with their feedback. The survey is available at www.tellurideskiresort.com/survey.