Taos Ski Valley, NM – New Mexico’s Taos Ski Valley and VacationRoost, of Salt Lake City, Utah, have jointly announced a partnership by which VacationRoost will operate Taos’ central reservations system and provide the resort with back-office support and overflow sales assistance. The partnership will streamline the resort’s reservation process and provide complete travel-planning services, which include lodging, airfare, ground transportation, lift tickets, gear rentals and more.

“We expect this partnership to make it even easier for guests to come and enjoy our world-class resort,” said Adriana Blake, General Manager of Taos Ski Valley. “VacationRoost’s central reservations platform will allow us to offer our guests online bookings for hotel, lodge and vacation-rental inventory, and we will back that up with full vacation-planning services by on-site customer service personnel who really know the resort.”

Taos Ski Valley will operate its central reservations program through VacationRoost’s Partner Services and White Label Central Reservations Platform, which gives the resort complete website merchandising capabilities, online booking and full call center reservation services under its own brand. The partnership will also provide Taos with enhanced marketing and promotion through VacationRoost’s ski vacation brand, MountainReservations.com.

“Taos is a special resort with a long history in the ski industry,” said Julian Castelli, CEO of VacationRoost. “We look forward to helping more skiers enjoy the culture of Taos by making it even easier to plan their trips to the resort.”