Rotkreuz, Switzerland – The high-end Swiss skiwear brand Mountain Force AG has reported a capital increase of approx. 2.5 million Swiss  francs effective July 2011.  In addition, current expansion plans include relocation to new offices in Rotkreuz.

After restructuring in several areas by the new CEO, Roman Stepek, including optimization of customer support, sales, marketing and product delivery, the company’s capital resources are now being given a considerable boost to allow the premium skiwear specialist to more forcefully pursue its strategic goals, especially in its core European markets in Switzerland, Austria, Germany, and Italy. The new inflow of capital is of tremendous importance for the U.S. and Canadian markets as well, where customers are being served by the company’s own distribution company, Mountain Force Northamerica.

Effective last month, Stepek is now the majority stockholder in Swiss Mountain Force AG, and the firm’s founder, Peter Jud, as well as shareholder Sportscountry will continue to hold a stake in the enterprise. Jud and previous shareholder Fredy Maag will remain active in the company as members of its Supervisory Board and list of close advisers.

Mountain Force AG also in July began its move to new business offices in the city of Rotkreuz in the Swiss canton of Zug.  In addition to the increase in space, relocating its offices is intended to provide existing and new staff with an appealingly fresh and creative working environment.