Warren, VT – Win Smith, President of Vermont’s Sugarbush Resort, has announced that musician Grace Potter has donated her talent for a benefit brunch concert on Columbus Day, Monday, October 10 to benefit relief efforts in the Mad River Valley following flooding from Tropical Storm Irene at the end of August.

The concert is set to be “an intimate solo acoustical performance” at the ski resort’s Gate House base lodge, and tickets are priced at $1,000 per person or $25,000 to sponsor a table of ten. Pledges already total over $100,000 and Smith hopes to raise $250,000 for the Mad River Valley Community Fund flood relief program from the event.

“So many of our locally owned businesses and historic buildings were hit hard,” says Smith. “Many farmers lost their harvest and much of their good soil. Numerous people suffered enormous damage to their homes. Over the past three weeks, it has been amazing to watch neighbors helping neighbors by cleaning up, donating food, clothing or furniture, and also by contributing to the Mad River Valley Community Fund. The fund has already started distributing funds to individuals, small business owners and farmers who were devastated by the flood. However, the needs are great and are in excess of the funds currently in the Community Fund.”

Smith himself, along with his wife Lili, have personally donated $100,000 to the fund to show their support

Potter herself was born in the Mad River Valley. With her band, Grace Potter & the Nocturnals, she has become an important player in the world of music. Last year, their album reached #5 on iTunes Top 100.

To reserve a spot or a sponsorship, email Susan Hemmeter at shemmeter@sugarbush.com or phone her at (802) 583-6360.