Ed Youmans

From Liftie to COO

Vernon, NJ – Ed Youmans has returned to New Jersey’s Mountain Creek ski resort in the role of Chief Operating Officer following a 13-year stint at Diamond Peak Resort on Lake Tahoe in Nevada, most recently serving as that resort’s general manager. It’s a homecoming of sorts, as Youmans began his career in the ski resort industry as a lift operator at Mountain Creek in the early eighties, when the resort still went by the name of Vernon Valley/Great Gorge.

Youmans, a New Jersey native, grew up learning to ski at Vernon Valley/Great Gorge and it wasn’t long before he sought employment at the resort as a way to help facilitate his love affair with winter sports. Far from the stereotypical ski bum, Youmans advanced up the ranks from a lift operator position in 1984, eventually becoming Mountain Operations Manager, prior to leaving for an executive position with Diamond Peak in 1995.

Ed Youmans
Ed Youmans

Youmans’ return to Mountain Creek is also a re-pairing of sorts for himself and Bill Benneyan, to whom he reported when Benneyan was General Manager at Vernon Valley/Great Gorge in 1994. Benneyan, who became the Chief Marketing Officer for Crystal Springs and Mountain Creek in 2010, will be working hand-in-hand with Youmans as the two oversee the resort’s development.

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“I couldn’t be happier to have Ed coming back to Mountain Creek as a peer. His work rehabilitating Diamond Peak is well known in the industry and with the new capital we’re investing in this resort, I couldn’t think of a better guy to guide us through some amazing years of growth,” commented Benneyan.

Youmans is rejoining Mountain Creek in time to oversee a 360-degree revamp of the resort. After the merger of Mountain Creek by Crystal Springs Resort in May of 2010, more than $40 million dollars has been invested to improve the resort’s infrastructure, including the largest snow tubing center in the country and the new 55,000 square foot Red Tail Lodge.

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