Evergreen, CO –Pro Snowboarders Torstein Horgmo and Andreas Wiig have announced the launch of their new company, AWSM, a performance lifestyle accessories brand. The AWSM sticker, which has popped up all over the action sports scene over the last two years, has evolved into the first generation of products that the company will produce including belts, wallets, skate tools, hats and hoodies in a variety of colors and materials. The company’s debut line will be available in the U.S. market beginning March 1, 2012.

“Andreas and I wanted to create a brand that would not only make quality products that look and feel good on, but that would also reflect how much fun we have riding with our friends,” said Horgmo. “Performance is a state of mind and when you look good and feel good, you’ll have more confidence whether you’re competing, filming or riding with friends for fun – no matter what sport you choose.”

Wiig added, “AWSM is all about friendship and having fun. Torstein and I wanted to use our experiences to develop products that would be comfortable and make you look good out there, without losing focus on quality and performance.”

The AWSM brand will be aimed at skateboarders, snowboarders and BMX riders. Team riders Ryan Decenzo, Scott Decenzo, Torstein Horgmo, Andreas Wiig, Mark McMorris and Craig McMorris have already been recruited. For more information visit www.AWSMBRAND.com.