Mt. Hood, OR – For the first time ever, Burton is launching the Burton Mountain Festival tour, a completely new experience that offers riders a full day of free on-snow entertainment, including Burton 2012 product demos, live music, sponsor giveaways, mini parks for the smallest snowboarders and an amateur snowboard contest. The Burton Mountain Festival will be presented at Mt. Hood Meadows in Oregon this Saturday through Monday over the Martin Luther King holiday weekend.

Burton Mountain Festival includes four key elements: Burton Test Ride, Riglet Parks, Pro-Test and live music. And while each festival stop is unique, the foundation of the festival is the Burton Test Ride program, where virtually the entire 2012 Burton hardgoods line will be on tap for riders to test at no charge. Riders can try out a variety of boards, boots and bindings to get a feel for their ultimate set-up.

In addition to Test Ride, the Mt. Hood Meadows stop will have a Pro-Test Rail Jam event on Sunday. It’s an amateur snowboard competition open to men and women who can also win wildcard spots to compete in the U.S. Open pre-qualifiers. All Pro-Test competitions are also 4Star TTR World Snowboard Tour events.

For the youngest riders, every Burton Mountain Festival stop also features a Burton Riglet Park where kids as young as three can try out snowboarding for free. Burton will provide snowboards, boots and bindings sized for the smallest kids to borrow at no charge. Kids will also be able to try out Burton’s revolutionary Riglet Reel, a specially designed reel attached to the nose of youth snowboards that makes learning easier than ever. And certified snowboard instructors will help kids learn to ride on mini features like boxes, ramps and rails.