Montpelier, VT – The Vermont Ski Areas Association has hired Sarah Neith as Director of Public Affairs. She will be working closely with Vermont ski resorts to strengthen winter tourism through Ski Vermont’s public relations efforts and the association’s youth and agricultural programs.
“We are thrilled to have Sarah on board,” said Ski Vermont President Parker Riehle. “With her strong background in public relations and her lifelong passion for skiing, Sarah will be a great addition to our team as we gear up our efforts to ideally position the ski areas for next season.”
A 2003 graduate of the University of Vermont, Sarah comes to Ski Vermont with public relations and marketing management experience with ISIS outdoor apparel and Ashgate Publishing. In addition, Sarah has been a ski patroller in Vermont since 2004 and has a strong understanding of the sport and mountain culture.
“As the ski season has just wrapped up, I’m excited to focus my energy on planning for a successful 2012-13 winter,” said Neith. “I’m particularly excited to support and grow the 5th Grade Passport Program, which opens the door for youth to experience the magic of this lifelong sport for free. And, we’re currently gearing up to once again donate the net proceeds from this program to Keep Local Farms, an organization that promotes Vermont dairy farms.”
Neith replaces Jen Butson, who has been appointed as the new Director of Communications for the Vermont Department of Tourism & Marketing.