Seattle, WA – Celebrating its 50th anniversary this year, K2 Sports is branching into ski and snowboard goggles for the 2012-13 season. The new line features three models for men: the PhotoKinetic, PhotoPhase, and PhotoMetric, and two women’s specific models: the Captura and Sira. The K2 Goggle collection offers Carl Zeiss Vision lenses, a world-renowned leader in performance optics.

K2 selected Zeiss for their proprietary coatings and lens colors. The goggles are all treated with an exclusive hydrophobic vacuum Ri-Pel® coating, which minimizes scratching and smudging, while also repelling residue from water, sweat, or fingerprints to enhance overall visibility, K2 officials indicate.

Three distinct Optics by Carl Zeiss Vision lens categories will be offered in the collection: Octic and Tripic mirrored lenses and Biopic non-mirrored lenses. The flagship Octic Mirror lenses incorporate an eight-layer dielectric mirror technology combined with a bold base color to deliver a diverse range of high-performance mirrored lens tints, designed to balance out harsh sunlight and glare or enhance vision during low-light conditions.

To enhance overall performance and fit, each K2 goggle was developed around the shape and features of the human eye, through an ocular-based frame design. This process, coupled with the pantoscopic angle of each frame, maximizes field of vision by minimizing the presence of the frame in the rider’s sight through the goggles’ spherical lenses.

K2 Goggles have been engineered for optimal compatibility with all K2 helmets, maximizing frame fit and ventilation.

MSRP’s for the PhotoKinetic and Captura range from $110 for the Tripic Mirror lenses to $125 for the Octic Mirror lenses. The PhotoPhase and Sira are $100-$110 and the PhotoMetric ranges from $80-$90. The new K2 goggles should be hitting retailer shelves next month.