Snowshoe, WV – Snowshoe Mountain Resort has announced that double-platinum country artist Uncle Kracker will headline the West Virginia ski and snowboard resort’s first-ever Armed Forces Winter Salute weekend with a live outdoor concert in the Snowshoe Village on Saturday, March 2.

Proceeds from the weekend event will benefit veterans-related organizations including The Wounded Warrior Project and Wounded Wear.

Snowshoe’s Armed Forces Winter Salute weekend, spanning March 1-3, is open to everyone. In addition to live music, the weekend celebration will include branch-vs.-branch competitions, ski races, family friendly games, comedy shows, evening parties, and the Warfighters Sports Camp, which invites wounded Iraq and Afghanistan war veterans to enjoy a weekend of skiing and riding on the slopes. Several military veteran VIPs will be on hand to speak to fellow soldiers and share insights, including Navy SEAL Lt. Jason “Jay” Redman, shot seven times by enemy machine gun fire during an operation in Iraq.

With 38 military installations within a six-hour drive of Snowshoe, the resort has created this weekend event to show appreciation for the long-standing ties to the West Virginia mountains by the large populations of active duty military, retired veterans and their families in the mid-Atlantic region of the United States.

“Snowshoe prides itself on offering easy getaways for military and their families shouldering the sacrifices that come with the job,” explains David Dekema, marketing director, Snowshoe Mountain Resort. “But more than that, this weekend is a great opportunity to come together, in the mountains, as a community, and say thank you for the freedoms you safeguard for us.”

Snowshoe Mountain offers everyday discounts on lift tickets, lodging and season passes to military, veterans and their families. Snowshoe also recently kicked off a partnership with TroopSwap.com, a website founded by veterans dedicated to delivering special savings opportunities to all members of the military community.

Weekend VIP packages start at $194 per person, including two nights of lodging, two-day lift tickets and tickets to all concerts, comedy performances and events. Tickets to the Uncle Kracker concert are priced separately at $25, and may be purchased at a discount with lift tickets at www.snowshoemtn.com, in advance via phone at (877) 441-4386, or day-of at the Snowshoe Mountain ticket office.