Newry, ME – Sunday River Resort has launched a new program inviting the Maine ski area’s season passholders to bring a friend or family member to learn to ski or snowboard for free.

“Introduce a Friend” allows 2012–13 Teen, Adult, and Senior New England Passholders and Sunday River Season Passholders to reserve one free First Experience Learn to Ski or Snowboard package, which includes rental equipment, a half-day learn to ski or snowboard clinic, and a limited-access lift ticket.

“We wanted to take the concept of introducing a friend or loved one to skiing or snowboarding, and design a program that provides the opportunity for our season passholders to pay it forward,” says Nick Lambert, VP of Sales and Marketing at Sunday River.

To participate, passholders should first call the resort’s Perfect Turn Ski & Snowboard School at (207) 824-5080 to make a reservation for a First Experience package, then stop by the season pass desk in the South Ridge Lodge to pick up a voucher. The recipient can then present that voucher when they check in for their clinic.

For non-season passholders also interested in introducing someone to skiing or snowboarding, Sunday River offers “Bring a Friend.” With Bring a Friend one person registers for an $80 First Experience package and their friend scores a lift ticket for free to use that same day. Reservations are required for both programs.