San Francisco, CA – Online lift ticket vendor Liftopia has secured $5 million in venture capital funding from investors that include current and former executives of Yelp, Hotwire and Expedia.

It’s the biggest round of funding to date for the company that provides ski resorts with more effective lift ticket yield management, and consumers with an opportunity to purchase deeply discounted lift tickets for specific days. The company plans to expand its workforce by 25 employees to a total of 60, and to speed development of Cloud Store, its e-commerce technology that it licenses to ski resorts.

More than 250 ski resorts are now offering lift tickets through Liftopia, which accounted for 1.2 percent of all skier visits in North America last winter.