Olympic Valley, CA – Squaw Valley’s major businesses and property management companies have teamed up in support of Green Bucks, the region’s new dollar donation program designed to harness the passion of visitors and residents in order to help care for the Lake Tahoe region’s extraordinary environment.

Following the ski resort’s commitment to contribute $1 from season passes and lodging reservations to the Green Bucks program, the Resort at Squaw Creek, Squaw Valley Lodge, Plumpjack Squaw Valley Inn and The Village at Squaw Valley have all joined the Green Bucks program to support the region’s watersheds and environmental assets through the Tahoe Fund, the Truckee River Watershed Council and other public and nonprofit organizations in the region.

“Lake Tahoe is near and dear to me personally and professionally,” explains Hilary Newsom, President of the PlumpJack Group and Tahoe Fund board member. “Protection, conservation and restoration of the Tahoe Basin is a responsibility that we at PlumpJack are always happy to support. The Green Bucks program is a smart initiative that promotes outreach and education to our guests while helping to raise funds for a cause that we are passionate about.”

Similar “buck” programs are operating in places like Jackson Hole and Yosemite with substantial results. These programs have raised millions of dollars to support local initiatives.

“On behalf of our customers at The Village at Squaw Valley, we are thrilled about the Green Bucks program,” adds Christy Beck, general manager at The Village at Squaw Valley. “By providing this option to our guests, they too are able to give back to this incredible region and the very thing that makes their trip so special.”

Local businesses can call (530) 550-8760 ext. 7 to sign up to participate in the Green Bucks program.