Washington, DC – The trade association SnowSports Industries America (SIA) recently released the 2013 Women’s Snow Sports Market Intelligence Report, a supplement to the full Market Intelligence Report, which concludes that women are critical to the snow sports market for their $1 billion in purchases of women’s-specific ski and snowboard gear in the 2012-13 season and for their influence over family purchases and activities.

Highlights contained within the report include the facts that:

• Women spent 59 percent of their snow sports dollars on apparel;
• Alpine ski brought out the most women to the mountain with 3.3 million participants;
• Sixty percent of female snowboarders are between 16 and 34;
• Women’s cross-country equipment had a boost of eight percent in sales to $5 million; and
• Consistent with backcountry trends, women’s alpine/AT boot sales were up 193 percent in units and 217 percent in dollars.

The Women’s Snow Sports Market Intelligence Report gives suppliers, reps, and retailers a comprehensive view of the women’s snow sports market and a detailed view of each category and market channel in order to compare pricing, retail margins, unit and dollar volume by channel, regional sales, inventories and market penetration. Snow sports entrepreneurs find the report particularly useful when developing business plans.