Bromont and Saint-Sauveur, QC – Montreal skiers and riders can head in almost any direction this winter — north to the Laurentians, east towards the Townships or west to the Outaouais — with a new joint season pass just announced by Mont Saint-Sauveur and Bromont.
Option Northeast adds a new dimension to what is currently available in the market. This joint pass is the first of its kind in the Quebec ski industry.
Skiers who choose Option Northeast for their season pass can enjoy either mountain under the same purchase terms, for a supplement of only $20 plus taxes for the season. Passholders at Bromont will have access to the five Laurentian mountains belonging to Groupe Mont Saint-Sauveur — Mont Avila, Ski Morin Heights, Mont Olympia and Ski Mont Gabriel in the Laurentians, as well as Edelweiss ski resort in the Outaouais — and those with a Mont Saint-Sauveur pass will be able to ski the seven mountain faces of Bromont. With a new ski season about to get underway (following a false start at Sauveur in October), ski enthusiasts will be able to take advantage of this reciprocal agreement to discover the respective attractions at all six resorts.
With this new alliance, the two family run companies are hoping to make their resorts even more attractive to Quebec skiers. “This is a major innovation for our industry, when two resorts decide to team up for an offer like this,” touts Charles Désourdy, president of Bromont. “Last year in Quebec, 270,000 skiers had a season pass. We see great potential here to appeal to these skiers and inspire them to take to the slopes more often.”
Gone are the days when skiers had just one option for a season pass providing unlimited access to the slopes. Today, there are many more possibilities to obtain an attractively priced season pass that suits a skier’s lifestyle, and the introduction of Option Northeast marks the expansion of that trend into Quebec. At least 1.4 million Quebeckers practice downhill snow sports.
“There really is an industry trend toward these kinds of alliances,” added Louis Philippe Hébert, president and CEO of Mont Saint-Sauveur. “Our new Option Northeast shows there is a desire among ski resorts to find innovative solutions so that skiers get more for their money. We believe our respective ski centers complement each other well, plus they are located an equal distance from the Greater Montreal area. Option Northeast will undoubtedly stimulate the local and regional economy.”