Park City, UT – Vail Resorts, Inc. has announced that its retail division, Vail Resorts Retail (VRR), will open a new The North Face concept store at 515 Main Street in Park City, located in the space of the former Talisker on Main restaurant, in mid-February. VRR has entered into a long-term lease with Talisker on the 2,780-square-foot space, where it will feature The North Face brand’s performance apparel, equipment and footwear for climbers, mountaineers, skiers, snowboarders, endurance runners and explorers.

“We are thrilled to be opening a unique retail location in Park City and look forward to introducing people to our to our athlete-inspired outdoor apparel and equipment,” said Francois Goulet, vice president and general manager of The North Face Americas. “This location is special to us as it is home to many of our athletes and some of the best snow on earth. We are planning grand opening activities and look forward to bringing the community together to celebrate.”

VRR has filed a building permit application with the Town of Park City to begin construction on the interior space of the building that dates to 1884 and was originally occupied by Star Meat & Grocery. VRR plans to open up and lighten the space, while simultaneously preserving and enhancing the historic elements of the building such as the exposed brick walls, hardwood floors, tin ceiling tiles and molding details.

“We’re excited to bring a brand as well-respected among mountain sports enthusiasts as The North Face to Park City’s Main Street,” said Kat Jobanputra, executive vice president and chief operating officer of VRR. “We believe this store will serve as the perfect anchor for The North Face brand in Park City and complement our North Face location in Canyons Village for all of our guests.”