Denver, CO – Colorado Ski Country USA (CSCUSA), the trade association and global voice of skiing and snowboarding in Colorado, today unveiled new ways to save with the Colorado Gems Card for the 2016-17 season.

This year the Colorado Gems Card program will give skiers and riders more options and provide more value by allowing card holders to purchase either two-for-one lift tickets or receive 30 percent off a single adult lift ticket at eight Colorado Gems ski resorts. Card holders will also be able to use the card offer twice at each of the Gems this season. Available for $25, cardholders can redeem the cost of the card after just one use.

“The Gems card has been instrumental for savvy skiers looking for the best value, increased flexibility and access to more of our resorts all over Colorado,” said Colorado Ski Country USA President and CEO Melanie Mills. “This year’s enhancements will give card holders and their families and friends more affordable choices and options as they consider where to ski this winter.”

The Colorado Gems Resorts offer a unique variety of terrain and characterize Colorado’s ski culture with their western authenticity, independent charm and nostalgic ski culture. The Colorado Gems resorts are: Arapahoe Basin, Cooper, Eldora Mountain Resort, Loveland Ski Area, Monarch Mountain, Powderhorn Resort, Ski Granby Ranch and Sunlight Mountain Resort.

For more information, or to purchase a Gems Card, visit www.ColoradoSki.com/Gems. Cards are available now and will be available throughout the upcoming ski season until they are sold out.