Briarcliff Manor, NY – Masterfit University, the world’s only center for the study of ski and snowboard bootfitting, modification and alignment techniques, is expanding this season, adding fall 2011 sessions in the Pacific Northwest and in Europe.
In addition to the two new locations, in Seattle/Everett, Wash. and in Kitzbuehel, Austria, Masterfit U is on the move with new venues in New England at Mount Snow, Vt., and in Denver/Lakewood, Colo.
“Here in North America, we’ve simply outgrown some of our locations and needed more space to accommodate attendees, particularly in the Northeast,” says MFU executive director Steve Cohen. “U.S. Northwest retailers and those in British Columbia, Canada have been asking us to come back to that corner of the continent for a while so we’re excited to be back there after a three-year absence.”
Attendees can address their shop’s specific needs with five different training tracks, all offering extensive hands-on experience in Masterfit’s traveling boot labs.
“Bootfitting is the one snowsports market sector where retailers can demonstrably differentiate themselves from their competition,” says MFU curriculum director Mark Elling. “And it’s got a tremendous return on investment. You buy knowledge once, you sell it thousands of times over.”
“Interest in bootfitting worldwide is off the charts,” adds Cohen. Masterfit experienced record crowds at events this past May in Australia and the program has increasingly drawn European retailers to U.S. events over the past few years. “So now we are going to their backyard and our Kitzbuhel event is tracking to be our largest gathering ever,” says Cohen.
For more information or to register visit www.masterfituniversity.com.
Masterfit University schedule:
- Mt. Snow, VT, Oct. 3-4
- Kitzbuhel, Austria, Oct., 18-19
- Denver/Lakewood CO, Oct. 26-27
- Seattle/Everett, WA, Oct. 31-Nov. 1
- Reno, NV, Nov. 7-8