Newry, ME – Ski by day. Party by night. That’s the mantra for the annual college week festivities at Maine’s Sunday River ski resort, scheduled this year for January 2-6, 2012.

New this year, the College Week lineup features completely new live entertainment including Bruce Jacques, DJ BrekOne, OnCue, Dean’s List, and Lazerdisk Party Sex.

By day, college students can save money with $39 lift tickets, “One Night Stand” lodging for $89 per night, or commit to the entire week with $309 ski and stay packages that include lift tickets, lodging, and adult ski/snowboard clinics.

In addition to the skiing and riding, daytime adventures include winter Zipline Tours, dog sledding adventures, and on Wednesday, January 5, Red Bull is hosting an on-mountain scavenger hunt.

By night, Sunday River offers live entertainment and parties planned for Monday through Thursday starting with an ’80s Comedic Dance Party featuring Bruce Jacques on Monday, January 2.

Tuesday night, Halloween night makes a late appearance with a costume party duly described as a “Zombie Rager” with live entertainment by DJ BrekOne. Fireworks are also part of the evening set list and will take place outside of the Foggy Goggle at 8:30 p.m.

Wednesday evening, OnCue and Boston-based Dean’s List take the stage, followed by Lazerdisk Party Sex on Thursday night for the resort’s college party favorite—a black light party.

All entertainment takes place in the resort’s Foggy Goggle. Tickets for each show listed are $10. Events will begin between 9:30 p.m and 10 p.m. with doors opening at 9 p.m. Tickets on sale now and can be purchased by calling (800) 543-2754

For more information on Sunday River’s College Week including lodging, lift tickets, and a full schedule of events, visit www.sundayriver.com.