Alta, UT – The Alta Chamber & Visitors Bureau and the community of Alta, Utah, is kicking off a first-ever week of fun in April for skiers and lodge guests called Alta in April. From April 6 – 13, 2012, Alta, Utah locals and visitors will enjoy lodging specials, après-ski events, live music, an on-mountain ski scavenger hunt, a free demo day with next year’s skis, spring sunshine and more.

“Many skiers started skiing at Alta as kids, or in college or on a ski trip, resulting in life-long connection with Alta,” says Kylie North of the Alta Chamber. “Reconnecting with old skiing friends is the theme of this fun week of events during Alta in April.”

Alta in April kicks off with the annual Alta Gala on April 6 at La Caille restaurant in Cottonwood Heights near the mouth of Little Cottonwood Canyon, an annual fundraising event for three non-profits at Alta: the Alta Community Enrichment, Alta Historical Society, and Friends of Alta. Tickets for this event cost $115 and can be purchased through www.altagala.org.

On Saturday, skiers can demo next year’s skis through company reps at the base of the Collins Lift. Family fun on Sunday centers around the traditional Easter egg hunt in the Albion Basin. Friends will have the opportunity to get together after skiing at four organized après ski events on Monday, Tuesday, Wednesday, and Thursday. Self-confidence and a good sense of humor are all you need to enter the stretch pant contest on Friday where prizes will be awarded for the best retro ski outfit.

For a complete list of events, visit the Alta Chamber & Visitors Bureau online at www.discoveralta.com or call (801) 742-0101.