Granby, CO – SolVista Ski Basin near Granby will henceforth be known as Ski Granby Ranch.

The name change, announced by resort officials last week, is designed to eliminate marketplace confusion between the ski area and its owner, the Granby Ranch resort. The resort’s Headwaters Golf Course is also getting a new name, Golf Granby Ranch.

Ski Granby Ranch has been known by a number of names since its inception in the early 1970s, including Val Moritz and SilverCreek. The new names will be reflected in printed and electronic marketing material, resort signage, employee uniforms and more. The unified branding will be phased in now through Memorial Day.