Sutton (QC), Canada – A mid-winter Facebook campaign has resulted in 1,576 new trees planted on the slopes of Mont Sutton ski resort in Quebec this week.
The campaign, dubbed “1 Like = 1 Tree” resulted in 1,576 new Facebook fans for the ski area between January 23 and March 22. The planting began on Monday, and by Thursday Luc Boulanger, Mont Sutton’s operations director, and Jean-Michel Ryan, the mountain’s general manager, planted the 1,576th tree.
“We are very happy that so many people have joined in the project ‘1 Like = 1 Tree,’ an initiative which on top of showing the importance of the regeneration of the forest at Mont Sutton, fits in our sustainable development approach,” said Ryan. “Thank you to all those who support our desire to protect the environment of our great region.”
The new trees are red and white spruce, white and red ash, yellow birch, balsam fir and oak, in keeping with the mountain’s native vegetation. Efforts focused on the areas of the resort’s chairlifts II and IV, Sous-bois II and IVb, the border of the Caprice trail and the area of the Paisible trail to help reduce soil erosion, protect against the wind and preserve the mountain’s famed glade skiing.
A new partnership with Tourism Eastern Townships has already stepped from Sutton’s “1 Like = 1 Tree” campaign. From now on, Tourism Eastern Townships also promises to plant a tree at Mont Sutton for each person who will participate in the region’s business tourism events, minimizing the eco-impact of traveling to such gatherings.