South Lake Tahoe, CA – From February 27 through March 2, 2013, the top minds from the worlds of digital storytelling, snowsports and social media will converge on Heavenly Mountain Resort in South Lake Tahoe for the fifth annual Tahoe Snowcial, a winter social media and technology festival that celebrates a common passion for snow and provides attendees with insights from some of the most innovative players in the market today. It’s the Sundance for the Facebook generation.

One of the most unique conferences in both the ski industry as well as the tech industry, Tahoe Snowcial will bring together thought leaders and experts in technology, social media and snowsports to spark new ideas for the future and link networks, passions, and turns. An event that places as much emphasis on interaction as it does education, Snowcial provides an on- and off-mountain atmosphere where opportunities for personal and professional development flourish.

“Tahoe Snowcial is not a conference where you listen to a speech by the co-founder of Foursquare,” said Dave LaPlante, Tahoe Snowcial co-founder and chief marketing officer at Chrysallis. “It’s a conference where you listen to the speech, ski with, go to a concert and hit the blackjack tables with the co-founder of Foursquare.”

Tahoe Snowcial provides unique access to keynote speakers and panelists. Past speakers include c-level executives from companies like Google, Klout, Foursquare, Path, Microsoft, eBay, Gowalla, Webtrends, Caesar’s Entertainment, IMG Worldwide and Vail Resorts.

Heavenly Mountain Resort, Harrah’s and Harveys Lake Tahoe and the beautiful Sierra Nevada serve as the backdrop for Tahoe Snowcial 2013. The event is designed for any and all technology, social media and snowsports enthusiasts looking to increase their knowledge base and connect with other brands in the changing digital landscape.

In addition to two half-day conference sessions, Tahoe Snowcial also offers three days of skiing or snowboarding at Heavenly Mountain Resort, a headline concert at Harrah’s Resort Casino, an Ignite event and a digital film fest. Register now at www.tahoesnowcial.com. Early-bird rates starting at $500 are now available and end December 1, 2012.