Lebanon, NH – Best known for its line of ski bindings and apparel, Marker is set to enter the protective equipment category with its new Marker Protective Snow Equipment collection. First to launch will be a complete range of snow sports helmets and goggles, featuring advancements in protection technology, comfort, and styling for men, women, and kids.

In developing completely new helmets from the ground up, Marker has partnered with Ortema to create an innovative impact absorption system, providing increased protection in the key impact zones to the head, company officials say. Integrated in its in-mold and ABS hybrid shell construction, this system is featured in the all-new Ampire Otis helmet.

Complementing the helmets is a complete goggle collection highlighted by several frames styles with mirrored and polarized spherical lenses.

“Our entry into the protective equipment category will build on Marker’s sterling reputation as a supplier of products that help skiers perform better while helping to keep them protected. In launching this new division, I am thrilled to have the full support and backbone of Marker Völkl USA in Lebanon, New Hampshire,” says Mike Noonan, President of Marker Völkl USA.

Marker will support the introduction with a team of pro skiers, most notably having signed well-known big mountain skier Dash Longe to ride with and endorse Marker Protective Snow Equipment effective immediately.

Marker Protective Snow Equipment will be officially launched at the 2013 SIA Snow Show in Denver, Colo., Jan. 31 through Feb. 3, and at the SIA on-snow Demo on Feb. 3 and 4.