Lausanne, Switzerland – No fewer than 435 organizers in 39 countries will participate in the second edition of the International Ski Federation’s (FIS) World Snow Day this Sunday.
Since the registration system opened on July 1, 2012, each month saw an increase in the number of registrations from organizers, when compared with the same period the previous year. FIS’s Bring Children to the Snow Coordinator Andrew Cholinski remarked, “By the end of October, the number of registrations had tripled compared to the same time last year. The record number of organizers shows a great engagement worldwide to ‘bring children to the snow’ and to have healthy and active children.”
Events that will be part of the second World Snow Day on Sunday include a “Mountain in the City” in Quebec, Canada, where a hill has been constructed in the city and ski and snowboard lessons will be offered for children. The “World Snow Forum” in Siberia will create a snow city with games and activities for all children. In Raponghi, one of the busiest areas of Tokyo, Japan, a huge a freestyle skiing demonstration will take place and a snow play area will be constructed to give children the chance to play in the snow. In Norway, 99 ski resorts will be opening their doors for free skiing and snowboarding throughout the day.
“We are thrilled to have such a fantastic commitment from so many organizers,” commented FIS Secretary General Sarah Lewis. “Last year we learned a lot from the first edition, and as a result, the program has been improved to make registering and staging an event even easier.”
World Snow Day has the goal of reaching 500,000 participants by the third year of the event. The first edition brought over 200,000 people to snow sports with 225 events across 39 countries. With 435 events in 39 countries participating in the second edition of World Snow Day, the goal is well on track.
For more information and to find out where to join World Snow Day near you, visit www.world-snow-day.com.