Grenoble, France – Beginning next winter, all of Groupe Rossignol’s ski bindings will be labeled with the Look brand.

The refocusing of Rossignol’s binding branding was announced by the company this week. For years, the company often sold the same ski binding under both the Rossignol and Look brands.

Look manufactures its DIN-compatible alpine ski bindings at a factory in Nevers, in the Bourgogne region of central France.

Earlier this season, Groupe Rossignol purchased the bicycle brand Time and also announced that it will expand its apparel line into skiing, après-ski and urban clothing collections.