Cambridge, MA – Aspen Skiing Company (ASC) CEO Mike Kaplan was in the Boston area this week at Harvard Business School for the initial teaching of a case study on Aspen Skiing Company. The case was discussed in Professor Michael Toffel’s Business and the Environment class and covers ASC’s evolution through “traditional” corporate environmentalism into broader activism at the national level.nHarvard Business School’s famous case studies highlight specific businesses and issues, and are used in business schools throughout the world.

“We are pleased that Professor Toffel has chosen to write this case, which reflects well on the company the community and our employees,” said Kaplan. “It was a great discussion and the students got to the core issues quickly and asked good questions.”

The case offers a broad overview of the ski industry and ASC’s role in it, before delving into the complex business and public relations challenges ASC faced when it became much more politically engaged in climate issues, including the filing of an Amicus Brief to the Supreme Court on a key climate ruling as well as analysis of the company’s boycott of Kimberly Clark tissue products.