Report Gives Insight into U.S. Ski Industry

Dublin, Ireland – A new report released by Dublin-based Research and Markets gives new insight into the U.S. ski resort industry.nAccording to the report, approximately 400 companies operate 450 of the busiest alpine ski and snowboard facilities in the U.S., with combined annual revenue of about $2 billion. Major companies include Vail Resorts and Aspen Skiing Company. The industry is highly concentrated, with the 50 largest firms generating about 80 percent of revenue, according to the report.

Good snow conditions and personal income drive demand, authors of the report indicate. The profitability of individual companies depends on effective marketing and efficient skiing and business operations. Large companies have advantages in marketing and in sharing resources and staff across multiple skiing sites. Small companies can compete effectively by catering to the local population or providing customized services.

The industry is labor-intensive, the report indicates, with average annual revenue per worker at about $30,000.

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In addition to facility use, other revenue streams include food and beverage sales, instruction fees, merchandise sales, and equipment rentals. About 60 percent of industry revenue comes from usage or lift tickets.

About 60 percent of the U.S. ski facilities studied in the report operate year-round, while 40 percent open only for ski season. A typical ski season runs from mid-November to mid-April in the highest elevations. The report points out that some services, including lessons, restaurants and food concessions, ski rental and repair, and retail are often outsourced to independent operators.

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