Denver, CO – SnowSports Industries America (SIA) announced on Thursday it has sold out the exhibit booth space for the upcoming 2011 SIA Snow Show, which will run Jan. 27-30 at the Colorado Convention Center in Denver. The annual Snow Show is expected to draw over 18,000 attendees including suppliers, retailers, reps, athletes and professionals from the snow sports industry to view over 800 brands throughout more than 300,000 square feet of exhibit space.nWith over 90 new companies exhibiting at the 2011 Snow Show –- either making their first appearance or returning to SIA after taking a break from the Show — attendees will discover plenty of new faces, products and companies alongside their longtime favorites during the four-day event.
“I first came to the SIA through the Ski Channel in 2008 and it felt like the entire snow sports industry came together in one spot and that’s just the ideal situation for networking. That’s really why our new brand, Skihoe, decided to invest in a booth at the SIA,” said first time exhibitor, Sinah Hoenig, CEO, Skihoe, Inc.
For other companies, after years in Las Vegas the Snow Show’s Colorado location, new last year, has been an incentive to exhibit.
“Having the Show in Denver is a huge benefit for us,” said Joel Grabenstein, marketing and promotions manager at Yakima. “Its proximity to some of the best skiing and riding in the world makes it a better venue, especially with the demo being at Winter Park. The Show seems re-energized with our key retailers walking the Show.”
“SIA is a natural step for us as we expand our presence in the ski and snowboard markets,” said Marc Barros, Contour’s co-founder and CEO “It’s the ideal place for us to have meaningful dialogue with both retailers and key members of the vertical and broad-based media.”
The snow sports industry will take over downtown Denver to celebrate their passion for all things snow. The 2011 SIA Snow Show will once again celebrate the industry and deliver new snow sports trends, innovations, educational seminars, product presentations, personalities, events, concerts, meetings, and parties. The 2011 SIA Snow Show will be followed by a two day On-Snow Demo and Ski-Ride Fest, Jan. 31-Feb. 1 at Winter Park Resort and Devil’s Thumb Ranch. In partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with WWSRA’s (Western Winter Sports Reps Association) Rocky Mountain Demo, this is where the market can try out the equipment and experience the latest technologies for ski, snowboard, AT, backcountry, cross country and snowshoe while mixing with their peers on the hill.