American Election 2024

Sbooker said:
Does Rupert/Lachlan really buy into all the MAGA stuff? Or is it just about readership and advertising revenue?
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Sbooker is an Aussie and has presumably seen/red about Rupert's entire career. He should have more insight than any of us. I do not think the Murdoch's were in favor of Trump when he was first running in 2015. After he won the nomination in 2016 is when they started supporting him.

However:
The New York Post’s editorial board also offered strong words against the former president in its own editorial on Friday [July 22, 2022 after the January 6 Committee relased its report] “It’s up to the Justice Department to decide if this is a crime. But as a matter of principle, as a matter of character, Trump has proven himself unworthy to be this country’s chief executive again,” the Post editorial said.
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But then the Post endorsed Trump in 2024.
 
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Tony Crocker said:
Sbooker is an Aussie and has presumably seen/red about Rupert's entire career. He should have more insight than any of us. I do not think the Murdoch's were in favor of Trump when he was first running in 2015. After he won the nomination in 2016 is when they started supporting him.

However:

But then the Post endorsed Trump in 2024.
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Hence the question. I can’t keep up with Murdoch’s views.
Regardless I do think they and other big media players have way too much influence on society and politics.
 
Sbooker said:
Does Rupert/Lachlan really buy into all the MAGA stuff? Or is it just about readership and advertising revenue?
Click to expand...
As a longtime NY Post reader, it's pretty obvious that the Murdoch empire's position is fueled by its effect on readership and advertising revenue, not political beliefs.

The trajectory that Tony notes shows how the editorial board flipped for Trump before the 2016 elections then against him following January 6 (including all of its opinion columnists, clearly a directive from Rupert), then gradually returned to the fold by early 2023 when it was clear that the MAGA base didn't care about the insurrection and Trump would be the Republican nominee.
 
Sbooker said:
Does Rupert/Lachlan really buy into all the MAGA stuff? Or is it just about readership and advertising revenue?
Click to expand...
I'm guessing that the latter is what ultimately drives the ship here but I would guess Rupert and Lachlan probably have conservative leanings, although not full-blown MAGA tendencies (whatever that may be?).
 
The world is in immense danger as is. Military deterrence is a necessity. At all times, the goal is security.

And then you have events like Iraq Invasion. Was revenge the goal instead?

Events like Signal. Was playing with new toys the goal instead? 🙏🙏👊🇺🇲🇺🇲
 
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