Yeah, that press release has already been picked up by a couple of outlets. I'm expecting a bigger distribution this weekend, as PR Web will be sending it out to media outlets tomorrow.
It's really a pretty neat service. I've been testing it for a couple of weeks now before we went live with it, working with rubberSNOW to customize the service exactly as we wanted it for FTO readers. For anyone who uses a cell phone for more than the occasional emergency call, the ability to receive fully customized snow alerts on their mobile phone's screen is really something cool.