ICER Air, San Francisco, Nov. 4, 2006

Tony Crocker

Administrator
Staff member
The NASJA West fall trade fair was held in conjunction with the ICER Air Exhibition in San Francisco Nov. 3-4. Some of you may recall this event, which was inaugurated on Fillmore Street in San Francisco in September 2005. The event was attended by 15,000 people but was opposed by local residents, so for 2006 it was held in ATT Park, home of the SF Giants (As a 27-year Dodger season ticket holder I'll refrain from editorial comment).

This event was organized by Glen Griffin of ICER spraywax, and the ramps were built on scaffolding by Snow Park Technologies, a leading terrain park construction company for many ski areas since the earliest Winter X-Games. Jonny Moseley was the promoter and emcee for both events. During ski season Moseley will be representing Telluride, and I recently met him in L.A. on a pre-season Telluride marketing tour. At that event I explained to some of the other media people that I had photographed Moseley's "dinner roll" at the 2002 Olympics from the terrace viewing area near the lower jump. Moseley will be graduating from U.C. Berkeley in December and he still lives in Marin County during the off-season.

On Friday afternoon the NASJA West members had a tour of ATT Park with Glen Griffin of ICER and Jeremiah Pedley of Snow Park Technologies. They began spraying crushed ice at midnight Friday on the 32-degree slope landing ramp. The upper ramp leading to a 28 degree takeoff lip had to be covered with the crushed ice by hand. The upper ramp started at the top of the scoreboard 100 feet above the ground.

There was a 30 foot gap between the ramps with a safety net below. This was fortunate because one of the women snowboarders lost her balance and slid over the lip into the net. I was surprised to read on TGR http://www.tetongravity.com/forums/show ... hp?t=66235 that the organizers had not planned for a net, but the athletes insisted, so one was brought over from a local gym. Both ramps had metal guard rails, but the landing ramp had open wood near the edges. Female skier Kaya Turkski stuck a 540 but her landing momentum was slightly diagonal. Thus she skied off the snow, fell onto the wood and took quite a beating sliding half the length of the ramp on wood. She was hospitalized, but is expected to have a full recovery. I had wondered whether the bottom of the upper ramp was sufficiently rounded and some of the TGR posters critiqued that also.

T.J. Schiller and Travis Rice won the skiing and snowboarding competitions, each receiving $10,000 and an FJ Cruiser. There was a wakeboard exhibition in the bay behind right field and a skate ramp where Tony Hawk performed. After each final Jonny Moseley did an exhibition jump, first a straight backflip to dial in the landing, then the 360 Iron Cross from the 1998 Olympics. Attendance was later estimated at 25,000.

I sat high in left field to get a good perspective of the jumps and a great view through my 10x binoculars. Unfortunately my pictures at 3x are not so good. For better ones check out the TGR post http://www.tetongravity.com/forums/show ... hp?t=66235 .

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Tony, how many drinks were you having? :shock: :lol:

If you look at the picture Moseley and yourself, it looks like you have two glasses. Lucky there wasn't any skiing for you the next day. :wink:

Thanks for the report.
 
I spent quite a bit of time last night talking with Ashley Battersby's father. They were there. I understand that quite a few athletes refused that ramp, including her - as the photos well show, there was no transition between the angles on that ramp - down, to flat, to kicker. One of the photogs explained that they simply didn't have enough snow to build proper transitions.
 
Many snowboarders hit the mats or the very top of the snow. For the lighter weight women who couldn't attain as high speed it was even more treacherous. It does seem clear that diagonal wood platforms should have placed between down and flat, and between flat and kicker.
 
The NASJA West fall trade fair was held in conjunction with the ICER Air Exhibition in San Francisco Nov. 3-4. Some of you may recall this event, which was inaugurated on Fillmore Street in San Francisco in September 2005. The event was attended by 15,000 people but was opposed by local residents, so for 2006 it was held in ATT Park, home of the SF Giants (As a 27-year Dodger season ticket holder I'll refrain from editorial comment).

I went to last year's festival. it was a little more unique being on a city street. AND IT WAS FREE! And a lot less commercial. Now we had Live 105 giving away tickets ($10-25) and alternative bands being promoted.
Something tells me the masion owners of Pacific Heights/Marina did not want this an annual event (practically closed it down last year). A bunch of boarders coming into SF's ritziest neighborhoods once a year? Liberal in the voting booth, not in practice.

25k is a good crowd. Impressive jumps. Carnage!

It has to be better than the Bay Area Ski Sports Show In San Jose. Only the Tahoe resorts show up -- and Squaw Valley cannot be bothered. Forget anyone from Colorado, Utah or Whistler. I am amazed all the West/Rocky Mountain resorts ignore 7 million from one of the US wealthiest areas, but whatever.....I blame the promoters. Maybe ICER can get rid of it.

Jonny Moseley was the promoter and emcee for both events. During ski season Moseley will be representing Telluride, and I recently met him in L.A. on a pre-season Telluride marketing tour. At that event I explained to some of the other media people that I had photographed Moseley's "dinner roll" at the 2002 Olympics from the terrace viewing area near the lower jump. Moseley will be graduating from U.C. Berkeley in December and he still lives in Marin County during the off-season.
Johnny Moseley has been around Telluride since he filmed the MTV Gauntlet in Summer 2003. ($$$ for my brother). I think he was dating someone in town because he's still around every so often. Skiing ambassador - now that's a job!

His graduation from UC Berkeley? Funny. He's already been Berkeley's graduation speaker in 2002! Controversial since he dropped out of UC Davis earlier. http://www.berkeley.edu/news/media/rele ... seley.html
No worries, a lot of the Dartmouth Olympians often were on the 6 year plan. (Some fit the 92, 94, 98 games in).
 
Telluride, Big Sky, a couple of other Rockies resorts had booths in ATT Park.

L.A. Ski Dazzle is this coming weekend. All of the major Rockies resorts are represented, and quite a few of the more out of the way places too, like Sun Peaks and Big White/Silver Star.

I wonder if the variety available at Tahoe depresses destination trips to the Rockies among Bay Area skiers vs. SoCal skiers? But surely a higher proportion of people ski and ride vs. SoCal. Adam's UCSD team is the best in its SoCal league, but he says they get beat badly by nearly all the Northern California colleges in their once-a-year joint event.
 
Tony Crocker":u8hl9o1p said:
Telluride, Big Sky, a couple of other Rockies resorts had booths in ATT Park.

L.A. Ski Dazzle is this coming weekend. All of the major Rockies resorts are represented, and quite a few of the more out of the way places too, like Sun Peaks and Big White/Silver Star.

I wonder if the variety available at Tahoe depresses destination trips to the Rockies among Bay Area skiers vs. SoCal skiers? But surely a higher proportion of people ski and ride vs. SoCal. Adam's UCSD team is the best in its SoCal league, but he says they get beat badly by nearly all the Northern California colleges in their once-a-year joint event.

I am not sure what is wrong with the Bay Area Ski Show. It's pathetic. If I were ICER, I would move to destroy it. I think ICER's attitude better reflects Cal/Bay Area culture with its new school/snowboarding bent. It has a lot more energy and momentum.

The Seattle Ski Show was much better/larger/interesting -- definitely greater % of skiers, but 1/3 size population-wise (with skiing just 45min-1.5 hrs away, snowfall 400+ and <$40 tickets, some of the best stats going). You would get all the WA, OR and BC local resorts - plus everyone in the Northwest (ID, WY, MT) as well as Utah and Colorado. (My favorite advertising campaign was Sun Valley's. They would rent billboards around town and advertise "GOT SUN?" like the 'Got milk?' ads. Forget that they get little snow and are nearly in a desert...it's the sun, stupid.)

A lot of Bay Area skiers have connections to Tahoe with ski shares and easy access. However, a good number would never spend a week in Tahoe - due to perceived crowding, traffic and Sierra cement. And generally go to the Rockies. When I have done United flights to their Denver hub, I see lots of skis going each way.

I think overall numbers of Bay Area Rocky destination skiers have to be similar to Seattle. SFO has direct flights to Sun Valley and Aspen. But I'm sure the individual resorts have their top markets and spend accordingly.
 
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