Influencer Extortion of Ski Resorts on Social Media

ChrisC

Well-known member
I occasionally look at ski-related videos on social media. Most are unhelpful, but some are interesting and help me get a feel for a place.

One I came across was the Top 5 Ski Resorts in Switzerland, which selected Silvretta/Samnaun, Aletsch, Portes du Soliel, Flumsberg, and Saas-Fee (see below for descriptions). I wrote the creator that it was an odd list, especially since Silvretta is mostly Austia's Ischgl, and Portes du Soliel is mostly France's Avoriaz/Morzine.

Creator wrote back:
"Hi Chris. Thanks for your opinion. I could not include the other ski resorts because they did not want to support the production of this video and were not interested to be part of this list. A stay in each of these resorts would have cost a lot of money (arrival/return/hotel/food/ski pass). I agree with you though about the missing resorts. Maybe in the future, they might be willing to be part of it. Though places like Zermatt do not need any advertisment I guess."

Me:
So you only review ski mountains that comp you a free ski trip? Note: The Creator has 100k YouTube followers. I would hate to be in hospitality these days with incessant requests from social media influencers asking for free stuff. Negates almost anything they do.




Top 5 Swiss Ski Resorts
Switzerland is one of the best destinations for Winter sports, especially for skiing! The Swiss Alps are full of fantastic ski resorts. Among the many, I present you Top 5 that I consider belonging to the best ski resorts of Switzerland.

The SILVRETTA ARENA at Samnaun is one that is often overlooked, while you actually should eye at it as it is one of the very best in all of Switzerland! The Silvretta Arena is a binational ski resort that allows you to switch between Switzerland and Austria. It’s very snow sure, as most of the slopes are above 2000 meters! You will have many slopes and lifts to choose, thus, much to explore. It’s best to stay here for at least 3-5 days! Samnaun is by the way easier to be reached from the Austrian side. Explore the village of Samnaun too! It’s a beautiful Swiss Winter village and also great for shopping, since it’s entirely duty-free.

The ALETSCH ARENA is located in the canton of Valais and offers you fantastic panoramas over the Swiss Alps, including the Aletsch Glacier and the iconic Matterhorn. There are three stations: Fiescheralp, Bettmeralp and Riederalp. The resort is very sunny but at the same time snow sure! Great slopes are from the Bettmerhorn down to Bettmeralp or then at Schönbiel, Riederfurka or Flesch. Bettmeralp is one of the most beautiful Winter villages of Switzerland, do walk around, especially during sunset and dusk! The best way to arrive there is by train; it stops directly at the cabin station down in Betten. It is recommended to stay at the Aletsch Arena for at least 3 days.

The PORTES DU SOLEIL is at where you can travel on ski! It’s so large that you would need more than 10 days to explore all of it. The major station on the Swiss side is at Les Crosets, at where you have numerous lifts and slopes to try out. Very nice is the Grand tour starting from Morgins heading to Champoussin, Les Crosets, Avoriaz, Châtel and then again reaching back at Morgins. Try out the probably steepest slope in the entire world: The Swiss wall. It has an incline of over 90%! Due to the incredibly large size of this ski resort it is recommended to stay here for around 5 to 7 days.

FLUMSERBERG is the perfect ski resort for one-day trips. It is easily reached by car or train from most of the regions of Switzerland. The resort is quite small but offers you many slopes. Very nice are the pine tree forest back to Tannenboden, the slope down from the Leist to Panüöl and the witch forest “Häxäwäldli”. The main peak of Flumserberg is the Maschgenkamm from where you can access most of the other parts of the resort. The perfect length of stay is 2 days; stay overnight at Tannenboden and enjoy a marvellous sunrise!

SAAS-FEE/SAASTAL is the most snow sure ski resort due to its high elevation and limited exposure. Most of the upper parts are up on the glacier, which is a very unique experience. The best peaks to visit are the Mittelallalin and Hohsaas. The major asset of this ski resort are the very long slopes; it will take you 20-30 minutes to ski down from the Mittelallalin to the village of Saas-Fee. The sunniest site of this ski resort is at Saas-Grund. Very underrated but actually perfect for skiing and less busy! The village of Saas-Fee is also suitable for non-skiers and families to visit; especially since it is car-free. In that case, consider going up for lunch at the Mittelallalin at the revolving restaurant and then explore the ice pavilion inside the glacier.
 
I would hate to be in hospitality these days with incessant requests from social media influencers asking for free stuff. Negates almost anything they do.
Agreed.

There are certainly a fair number that are at least upfront (either that they got sponsor $$/free stuff, or that they don't do sponsorships at all), but also a huge number that obscure everything about how they rank, choose to promote various places or things or etc...
 
It doesn't appear that whoever wrote the blurbs is a native English speaker or has been in the press-visit racket very long. It's rare to get comp stays in Switzerland, even if you approach them the smart way -- through the appropriate region's tourism office.

I've skied all of them other than Saas-Fee. They could've avoided the entire issue by retitling it "Five Varied Swiss Resorts" instead of making a dumb "Top Five" piece.
 
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