Interesting Article on the Cost per Day of US Skiing

ChrisC

Well-known member

Utah resorts account for 2 of the 3 most expensive ski trips in the U.S.


I thought this an interesting article on the cost per day of US Skiing. However, I disagree with how they arrived at lodging costs.


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Utah resorts account for 2 of the 3 most expensive ski trips in the U.S.​

Lodging, a lift ticket, lessons, rentals and lunch would cost more than $2,500 per day at both ski areas, according to a new study.​

(Francisco Kjolseth  | The Salt Lake Tribune)  The Grand Hyatt Deer Valley, the first hotel of seven to be built in the Deer Valley East Village expansion, is pictured on Tuesday, Dec. 10, 2024. A stay at the hotel ranges from $750 to $2,750 per night during peak season. Cost of lodging was a contributing factor in the resort's ranking as one of the most expensive ski trips in the United States.

(Francisco Kjolseth | The Salt Lake Tribune) The Grand Hyatt Deer Valley, the first hotel of seven to be built in the Deer Valley East Village expansion, is pictured on Tuesday, Dec. 10, 2024. A stay at the hotel ranges from $750 to $2,750 per night during peak season. Cost of lodging was a contributing factor in the resort's ranking as one of the most expensive ski trips in the United States.
By Julie Jag
Dec. 27, 2024, 8:00 a.m.


If it feels like skiing in Utah has gotten expensive, it has — at least in Park City, according to a recent study.

Deer Valley Resort and Park City Mountain rank among the three most expensive ski area experiences in the United States, according to research commissioned by casino.org. At both, the estimated cost of a lift ticket, a half-day lesson, ski rentals, lunch with a beer and a night’s accommodations on Dec. 27 would set a guest back more than $2,500.

“Hearing that a day of skiing can cost over $1,000 is surprising,” Tomás Aguerre, the research specialist who compiled the data, said in an email to the Tribune, “but it makes sense when you break it down. Between lift tickets, equipment rentals, lessons, meals, and accommodation — especially at luxury resorts during peak season — the expenses add up quickly.”


A day at Deer Valley, which has cultivated an image of opulence and luxury, would cost $2,664 — the second-most in the U.S. — per the study. The ski-only resort had the priciest rental package ($125) and the second-most costly single-day lift ticket rate ($299) of those examined. The study looked only at the 20 U.S. resorts that rated the highest in On the Snow’s 2024 Visitor Choice Awards.

Meanwhile, at Park City Mountain, the study found the same experience would cost $2,538. That would make it the third most expensive resort experience in the country. At $1,788, the next most expensive resort, Colorado’s Beaver Creek, is $750 cheaper.

(Rick Egan | The Salt Lake Tribune)  Skiers on the Kokopelli run on opening day at Park City Mountain Resort, on Friday, Nov 22, 2024.

(Rick Egan | The Salt Lake Tribune) Skiers on the Kokopelli run on opening day at Park City Mountain Resort, on Friday, Nov 22, 2024.
Only Aspen-Snowmass in Colorado is more pricey than the Park City resorts, the study found. It registered a total cost of $2,932 per person per day.

A day at Snowbird, the only other Utah resort in the study, would costs $999 for a day. That places it at No. 11. Meanwhile, of the 20 assessed resorts, skiers and snowboarders got the best bargain at Purgatory Resort near Durango, Colo. It came in at $485 for a day.

Aguerre pointed out that the costs are not fixed and that there are plenty of ways to curb them. For example, the most expensive part of a ski day at both Deer Valley and Park City Mountain according to the study, is the lodging. By averaging the cheapest, mid-range and most expensive options within a half mile of each resort, the study found staying overnight near Park City’s Mountain Village costs $1,863. Guests would pay slightly more — $1,879 — to stay near Deer Valley. Sharing a space, though, could trim that expense dramatically.

“The actual cost can vary greatly depending on how you plan your trip,” Aguerre wrote. “Using season passes like the Epic or Ikon can significantly reduce costs, as can opting for budget-friendly accommodations or bringing your own gear instead of renting. If you choose smaller or less famous resorts, the expenses can be much lower.

“While $1,000 might be a fair estimate for high-end destinations, it’s not a universal figure — it really depends on your choices and priorities.”

(Christopher Cherrington  |  The Salt Lake Tribune)

(Christopher Cherrington | The Salt Lake Tribune)
Park City Mountain spokesperson Emily McDonald agreed that a day at the resort doesn’t have to be so exorbitant.

She pointed out that skiers and snowboarders who commit early to visiting the mountain can save hundreds of dollars a day. For example, an Epic Day Pass purchased prior to the start of the season would grant a guest access to the mountain on a peak day for $123, or a little more than a third of the $328 walk-up price. Even just purchasing a few days in advance brings the ticket price down to $289.

Epic Local Pass holders, on the other hand, can get a full season’s worth of skiing and riding — minus peak days in most cases — for about the same as the cost of three peak-day lift tickets purchased online. Plus, both the Epic Pass and the Epic Local Pass give pass holders discounts on food, lodging, lessons and rentals.

“It is important for us,” McDonald said in an email, “to make Park City Mountain accessible and affordable for everyone who wants to visit our mountain.”

At Deer Valley, however, spokesperson Emily Summers said skiers get what they pay for.

“The cost of our rentals reflects the value we place on providing the highest quality equipment and service,” Summers wrote. “This aligns with Deer Valley’s commitment to offering an exceptional and seamless ski experience from start to finish. Our day ticket price reflects our premium differentiated experience including world-class slope grooming, limited skier capacity, ski-only policy and exceptional guest service.”

(Francisco Kjolseth  |  The Salt Lake Tribune) Skiers at Deer Valley on Thursday, April 11, 2024. Alterra Mountain Resorts, owner of Deer Valley, plans to add 3,700 acres of skiable terrain.

(Francisco Kjolseth | The Salt Lake Tribune) Skiers at Deer Valley on Thursday, April 11, 2024. Alterra Mountain Resorts, owner of Deer Valley, plans to add 3,700 acres of skiable terrain.
Those qualities have garnered Deer Valley numerous accolades. Ski Magazine readers voted it the top resort for dining, grooming, guest services, lodging and weekend escapes in the publication’s 2024 Best of the West survey. Additionally, this year the World Ski Awards named it the No. 1 U.S. ski resort for the 12th straight year.

But even $2,500 won’t get a skier on the slopes at Deer Valley after Dec. 27 this year.

Likely in anticipation that the resort might open the first phase of the new East Village expansion over the holidays, the resort announced Tuesday that it had reached its cap on both single lift-ticket sales and Ikon Pass reservations from Dec. 28-31. Now the only way onto the mountain during those dates is to purchase a season pass. And at $3,990 for an adult, Deer Valley has the most expensive ones of those in the state as well.
 
LOL, just proof of my thesis that skiing has, essentially, become an upper middle class (or really upper, upper middle class) sport. Admittedly, I'm sure this story overstates how expensive it can be (and even at those places, you can spend less money than what they show) but, if you're a family of four, for example, you still need a lot of disposable income to pay for ski vacations at major ski areas. It ain't cheap. But, luckily for skiing and ski areas, there are plenty of people in our country with the income to afford it.
 
However, I disagree with how they arrived at lodging costs.
No $#!& Single occupancy during the most expensive week of the season???

As most of you know my skiing is mix of very good value (Mammoth and Iron Blosam Week) and some indulgences (snowcat skiing, flights to Europe with rental car and some fairly nice lodging). I include transportation, equipment, clothing etc. in ski costs but not dining as we are foodies and eat out a fair amount when at home. The overall cost runs in the ballpark of $250 per ski day. During my family years in the early 1990's it was around $100 per ski day.
 
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We generally ski on the relative cheap as I’m a tightwad. Staying in a town and driving to the hill is not great compromise.
I’d pay double if I had to.
 
We generally ski on the relative cheap
With flights to another continent, not really. I think dividing total cost of skiing over a season by the number of ski days is a fairly useful stat.

On the old Mammoth Forum I expounded my classification of ski destinations and their clientele.

1) Areas within daytrip distance. Skiing is reasonably priced for these people most of the time. Nowadays, unfortunately you may need to have a season pass even for local skiing.
2) Areas within weekend drive distance but far enough to require overnight lodging. During the East vs. West :snowfight: on this forum 15 years ago, some of the New Englanders dismissed my touting of Mammoth because it's too far to daytrip.

3) Areas where you have to get on an airplane. This is a big leap in terms of both higher cost and reduced flexibility.

There are substantial populations of skiers (that Mammoth Forum, Harvey's NYSkiBlog Forum) who absolutely refuse to consider category 3 above. Many of those Mammoth Forum people were uninterested in or hostile to upscale initiatives at Mammoth during the Intrawest and Starwood years.
 
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It's too bad the housing calculation keeps this from being a useful ranking. $2k / night...

More interesting to me is how expensive lessons have become. $150-$420 for the most basic half-day offering is pretty steep. Though, to be fair, I don't have a good sense of what these cost 10-15 years ago.
 
Terrible ranking in a lot of ways. How many skiers rent gear on thier ski days? Some but not many. How Many insist on ski-in/out level accommodation (which has to be what they are showing). How many lessons do non-beginners actually take? Etc...
 
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