Mountain View, CA – Internet giant Google took the first step yesterday to adding ski lifts and trails to its popular mapping product for the web and smart phones. Initially offering ski data for 38 resorts across North America, including such popular destinations as Squaw Valley, Calif., and Whistler Blackcomb, British Columbia, Canada, as well … Continue reading Google Adds Ski Lifts and Runs to Maps
McLean, VA – SnowSports Industries America (SIA) and Leisure Trends Group have released U.S. retail ski and snowboard equipment and apparel sales numbers for August-December 2012, extrapolated from data collected from the point of sale systems of more than 1,200 snow sports retailers. December started slow in the snow sports marketplace, but the onset of … Continue reading Snowfall Accelerated Ski and Snowboard Retail Sales in Late December
McLean, VA – SnowSports Industries America (SIA) is organizing children’s winter apparel donations for the New York City-based charity Kids in Distressed Situations (K.I.D.S.) to help children in New Jersey and New York still suffering from the Hurricane Sandy’s impact three months later. For efficiency, retailers, manufacturers and suppliers can participate in SIA and K.I.D.S. … Continue reading Ski Industry Collects Winter Clothes for Children Affected by Hurricane
McLean, VA – SnowSports Industries America (SIA) and Leisure Trends Group have released retail numbers for November 2012, collected from the point of sale systems of more than 1,200 ski and snowboard retailers. November 2012 was another difficult month for the snow sports marketplace with double digit declines in dollars sold compared to sales in … Continue reading Ski and Snowboard Retail Sales Drop Again
Seattle, WA – Complementing its roster of 14 outdoor recreational equipment brands, K2 Sports this month closed the acquisition of Backcountry Access (BCA), a pioneering designer, manufacturer, and champion of backcountry snow-safety equipment and education. “BCA fits perfectly within the K2 Sports family of brands and rounds out our portfolio as we continue to grow … Continue reading K2 Sports Acquires Backcountry Access (BCA)
McLean, VA – Superstorm Sandy unleashed not only a fury of property destruction, injury and death upon the Eastern Seaboard in October, it also caused retail sales of ski and snowboard gear and apparel to drop. That’s the gist of this month’s report on winter retail trends released by SnowSports Industries America (SIA), a trade … Continue reading Snow Sports Retail Sales Dip on Effects from Superstorm Sandy
Lebanon, NH – Best known for its line of ski bindings and apparel, Marker is set to enter the protective equipment category with its new Marker Protective Snow Equipment collection. First to launch will be a complete range of snow sports helmets and goggles, featuring advancements in protection technology, comfort, and styling for men, women, … Continue reading Marker to Launch Own Line of Ski Helmets and Goggles
