Denver, CO – Resort trade group Colorado Ski Country USA (CSCUSA) today announced a new partnership with apparel brand Flylow Gear. Flylow will be the official outerwear brand of the association as the companies team up to promote skiing at Colorado Ski Country’s 21 ski and snowboard resorts. Founded by Colorado natives Dan Abrams and … Continue reading Colorado Ski Country USA Partners with Flylow
Burlington, VT – At a company-wide meeting held this week at its Burlington headquarters, Burton Snowboards announced that its senior management team has elected to alter the structure of Burton owned brands and discontinue several of those brands to refocus the company’s efforts. “Burton has experienced several years of income growth since the recession and … Continue reading Burton Realigns Snowboard Brands
Denver, CO – Injuries and fatalities from skiing and snowboarding in the U.S. have not declined, despite measures aimed at making these popular winter sports safer, according to two studies being presented in Denver this week at Scientific Assembly, the annual meeting of the American College of Emergency Physicians (ACEP). “Skiing and snowboarding-related head injuries … Continue reading Head Injuries Still Increase Along with Helmet Use
Boulder, CO – After being the first to debut a ski goggle with a GPS-enabled heads up display, Zeal continues forging the way for technologically savvy goggles with their iON HD camera goggle announced today. The first of its kind and now available for purchase, the Zeal iON is made for documenting adventures on the … Continue reading Zeal Unleashes Ski Goggle with Integrated HD Camera
Seattle, WA – Named the “World’s Greatest Rock and Roll Band of All Time” by the Rock and Roll Hall of Fame, The Rolling Stones and merchandising company Bravado have partnered with K2 Skis to offer a commemorative collection of skis. Since 1962, The Rolling Stones have earned their respected eminence in rock n’ roll … Continue reading K2 Reveals Remaining Skis Honoring The Rolling Stones
Salt Lake City, UT – Backcountry ski gear manufacturer Black Diamond, Inc. has entered into a definitive agreement to acquire PIEPS Holding GmbH and its operating subsidiary, PIEPS GmbH, a leading Austrian designer and marketer of avalanche beacons and snow safety products, from the SEIDEL Group, a family owned group of companies focused on electronics … Continue reading Black Diamond to Purchase PIEPS
Beverly, MA – Ski maker Karhu Holding has awarded Startex Oy of Lahti, Finland, the exclusive licensing rights to the Karhu ski brand. “With the addition of the ski rights, Karhu Holding now controls both a growing footwear and a growing ski business,” says Huub Valkenburg, CEO of Karhu Holding. “We can now look to … Continue reading Karhu Negotiates European Distribution Deal
