Baltimore, MD – As an Internet-only ski and snowboard news magazine, it comes as no surprised to us that your typical skier and rider is more wired than average. According to survey results released this week by Maryland-based sports marketing agency IMRE Sports, and conducted on their behalf by Harris Interactive, slightly over one in … Continue reading Survey Shows that Skiers are a Connected Bunch
Boulder, CO – The U.S. headquarters of Head Skis is returning to Boulder, a city it once called home in the 1970s. Company officials announced the move from Norwalk, Conn. to Boulder in a statement released on Monday. They’re currently looking for office space to facilitate a relocation of the company’s winter division this summer. … Continue reading Head Skis Returns to Colorado
McLean, VA – SnowSports Industries America (SIA) and The Leisure Trends Group on Monday released the next round of 2011-12 data covering August through November snow sports sales. The snow sports market had plenty of traffic in November and sales reflected the more optimistic mood of the U.S. consumers overall, but officials worry that the … Continue reading Ski Retailers Worry That Lack of Snowfall Will Dampen Buying Mood
Park City, UT –Park City Mountain Resort today introduced an engaging new way for guests to plan, track and share their Utah skiing and riding experience with the release of its official app for iPhone, iPad, and Android. Built on RTP’s LivePass mobile application platform, the app lets users plan a custom tour around the … Continue reading Park City Mountain Releases New Mobile App
Salt Lake City, UT – Back in September, Salomon announced the 2012-13 release of its first alpine touring (AT), or randonée ski binding, the Guardian 16. Our head Gear Guru participated in a Salomon focus group two seasons ago and got an early look at the first prototype of this binding and he’s been chomping … Continue reading New AT Binding from Salomon Combines Alpine Performance with Touring Capability
Broomfield, CO – If you’re seeing more photos of smiling faces from the slopes of Vail, Northstar and Breckenridge on your Facebook account or in your Twitter stream, you’re not alone. The addition of on-mountain photos to Vail Resorts’ EpicMix online site and mobile app is already revolutionizing how skiers take and share photos. Just … Continue reading Photos Draw Increased Utilization of Vail Resorts’ EpicMix
Evergreen, CO –Pro Snowboarders Torstein Horgmo and Andreas Wiig have announced the launch of their new company, AWSM, a performance lifestyle accessories brand. The AWSM sticker, which has popped up all over the action sports scene over the last two years, has evolved into the first generation of products that the company will produce including … Continue reading Winter X Games Gold Medalists Torstein Horgmo and Andreas Wiig to Launch Accessories Company
