Ogden, UT – With more and more skiers venturing into the backcountry alpine touring (AT), or randonée, is the fastest growing ski equipment market segment. To a large degree, however, hard charging alpine skiers have had to sacrifice an element of solid downhill performance in favor of uphill capability if they want to skin to … Continue reading Salomon and Atomic Enter Alpine Touring Ski Binding Market
Boulder, CO – Christy Sports and Eldora Mountain Resort are partnering to offer discounted children’s ski rentals and passes for the upcoming season through the Gear & Grow program as well as bus service to the ski area from two of Christy Sports’ retail locations. Children participating in the Gear & Grow program receive an … Continue reading Retailer Christy Sports Teams with Eldora Mountain to Provide Ski Area Transportation and Children’s Program
Salt Lake City, UT – Black Diamond, Inc., a Salt Lake City-based provider of backcountry ski and outdoor recreation gear, on Tuesday reported preliminary third quarter sales for the period ended September 30, 2011. While earnings will not be announced until prior to an upcoming conference call with media and investors, Black Diamond expects to … Continue reading Black Diamond Equipment Sales Up 24%
McLean, VA – Women are responsible for more than 80% of all consumer spending and despite the fact that more skiers and riders are male, the snow sports market is no exception. Last season women spent a record $941 million on snow sports gear made specifically for them, according to a report announced Tuesday by … Continue reading Women Spend Record Amount on Ski and Snowboard Gear
Washington, DC – The U.S. Consumer Product Safety Commission (CPSC) has announced that Nordica USA, of West Lebanon, N.H., has agreed to pay a civil penalty of $214,000 to resolve CPSC staff’s allegations that the ski distributor knowingly failed to report immediately to CPSC a safety defect and hazard with the XBi ALU Skis binding … Continue reading Nordica Agrees to Civil Penalty Assessed Over Defective Skis
Vashon Island, WA – K2 Skis and The Rolling Stones have collaborated to create limited edition Rolling Stones skis. The announcement was made last week by Tom Bennett, CEO of the global music merchandising company Bravado,and Jeff Mechura, Vice President of Global Marketing for K2. With both the Rolling Stones and K2 kicking off their … Continue reading K2 to Launch Line of Rolling Stones Skis
Salt Lake City, UT – The Rowmark Academy Ski & Snowboard Swap, an institution for Utah skiers and riders, is coming up on Oct. 21-22 at the school’s campus in Salt Lake City. The event will be held at the Rowland Hall Lincoln Campus Gym, located at 970 E 800 S in Salt Lake. Hours … Continue reading Utah’s Giant Rowmark Ski and Snowboard Swap Set for Oct. 21-22
