Boulder, CO – Zeal Optics, the company that introduced the world’s first ski and snowboard goggle with GPS technology last fall, will expand its GPS goggle category in 201112. The Zeal Transcend GPS, featuring a Head Mounted Display by Recon Instruments, will be available in several levels of technology and performance lens options ranging from … Continue reading Zeal Expands GPS Heads-Up Display to More Goggle Models
Lebanon, NH – In conjunction with its shift to more “rocker” skis within its line, Völkl has once again partnered with Gibson Guitars and is again offering up a custom Les Paul guitar.n Völkl Skis has partnered in the creation of a custom Les Paul guitar featuring the graphics of its Katana ski, which will … Continue reading Völkl Partners with Gibson Guitars
Alta, UT – Salomon North America is wrapping up the nation-spanning road trip launch of its new BBR ski in style. For the past four months, the Shape Your Adventure Tour has cruised across the country and back, offering opportunities for retailers and skiers to test Salomon’s latest challenge to conventional wisdom in alpine skiing. … Continue reading Salomon’s BBR ‘Shape Your Adventure’ Tour Returns Full Circle to Alta
McLean, VA – The U.S. retail snow sports market broke another sales record this January with more than $500 million in sales on the heels of more than $1 billion in sales in December.nThe market hit $2.6 billion for the season at the end of January, 16% higher in dollars sold and 10% more units … Continue reading Ski and Snowboard Equipment Sales Break Another Record in January
Park City, UT – Germany’s Reusch gloves has signed a four year renewal through 2015 to provide gloves to the U.S. Alpine Ski Team, the team announced Monday.nThe renewal of Reusch came on the heels of a World Championships held in Germany that saw the U.S. Ski Team win three medals, including a spectacular gold … Continue reading Reusch Extends Glove Partnership with U.S. Ski Team
Holladay, UT – Backpack brand Gregory Mountain Products celebrated a ribbon cutting ceremony this week at the company’s new headquarters on the Black Diamond campus in Holladay, Utah.nState and local dignitaries, including Utah Governor Gary R. Herbert, Holladay Mayor Dennis Webb, Jeff Edwards of EDCUtah, and Spencer Eccles from GOED attended to show their support … Continue reading Gregory Moves Into Black Diamond Digs
Odgen, UT – Goode Ski Technologies announced Monday that it’s relocating all of its ski production from China to Utah, a move that will create 100 jobs in this northern Utah city.nThe decision will mark the first time that a major ski company will undertake all production in Utah. The company’s workforce in Utah will … Continue reading Goode Relocating All Ski Production to Utah